Supreme

Cambiaso, a Chilean company with a long history, called upon us a few years ago to redesign the brand of Supremo tea, a leader in its category and also a national icon. At that time, we created a successful design with a solid architecture for the entire product line that allowed Supremo to stand out strongly at the point of sale. Cambiaso decided to launch new teas and contacted us again. This time, the challenge was to design a new premium tea called ‘Supremo Luxury’ and a new Ceylon tea, called ‘Supremo Mystic Ceylon’. Both needed to showcase their individual virtues while being part of the brand's identity.