Gauchitas Potato Chips

As part of the agreement between Make it Happen and Grupo Berro, we are responsible for the design of this new variety of Gauchitas. The development follows the logic of the identity created a year ago for the other varieties. In this case, it is a product with a special addition, as they are Andean potatoes produced in collaboration with INTA and local producers from the province of Jujuy. The new design had to respect the brand architecture while also highlighting the uniqueness of these ancient potatoes. We used a new background poncho pattern that, together with photographs of the different potatoes, showcases a striking and colorful design.