Cabrales Happy Day

For this well-known brand, a leader in coffee in Argentina, we developed its complete line of coffees. Top brands always need to work on their designs in such a way that they show a logical evolution, maintain their relevance and leadership, and stand out at the point of sale. Within the design developed for the entire Cabrales line, it was crucial that each type of coffee maintained its personality. In the case of Cabrales Happy Day, which is a roasted coffee from Brazil, its previous design featured a characteristic pink color. Taking that recognizable color as a distinguishing element and following the same architecture of the entire family, we added an illustration with colorful birds and flora to give that typical cheerful touch of Brazil. The result is an eye-catching, colorful, and attractive packaging that invites people to try it and enhances the variety of designs offered by Café Cabrales.