Puno

Puno is a new brand of puffed corn produced in the city of Tandil. Juan Alvarez is a young entrepreneur who decided to invest all his savings to build a small model plant for the production of healthy snacks. We had previously worked with Juan on the branding of another brand, and because of that good experience, he called us for this new challenge. Taking advantage of a trip by Gonzalo Berro to Tandil, he went to see the brand new production plant. A modern and functional building specially designed for the project, taking care of every detail of architecture and decoration. Gonzalo had the chance to see initial production trials and learn about the unusual way in which this snack is made. A machine receives the grains and, in a shooting manner, expels the puffed corn into a giant funnel that then falls by gravity to be sent and packaged in the bags we designed at Grupo Berro. For the packaging design, we worked with textures and patterns extracted from images of nature in warm colors on a white background so that the identity appears artisanal, close, and healthy. A cheerful and colorful design that invites consumers to try these delicious snacks.