The Dok Haras - Convention Center

El Dok has been awarded as the best convention center in America. It is a unique place, located in Exaltación de la Cruz, Province of Buenos Aires. It brings together about 12 themed pavilions with more than 12,000 square meters of buildings, where they provide a magical and unforgettable experience that combines country style with the highest quality facilities and technology to make each event a memorable experience. The project On this occasion, Diego Lerner contacted Grupo Berro to design a brochure that could tell in text and images what El Dok represents. The challenge How to design a brochure that tells and showcases 12,000 square meters of more than 10 pavilions in the middle of the countryside, how to show in a few images the decoration and each of the countless details that El Dok brings together? A brochure that displays the elegance, exclusivity, and quality of the place, fundamental ingredients of Diego Lerner's projects. The design had to ensure that the recipient, without visiting it, could grasp El Dok in its entirety and feel the spectacularity of the design and ambiance of all its pavilions and parks. The result We decided that a single piece would not come close to allowing the recipient to imagine what the best convention center in America is like without having visited it. So we developed a rigid box with the logo printed in stamping and also an exclusive leather folder that contains individual brochures for each sector inside, giving each place the prominence it deserves. A total of 14 items comprise a line of brochures printed in excellent quality with stamping details and varnishes that enhance the images so that together they help to visualize what El Dok represents when one arrives at the place. Overall, the new brochures of El Dok capture the essence of a place that can only be fully understood when visited, understanding the exclusivity of this unique space.