Ciders

Background The changing preferences and interests of consumers, along with the strong position of Sidra 1888, Sidra Real, and Sidras Pehuenia, gave CCU the opportunity to launch a complete portfolio of canned ciders and continue with its plan for this beverage to be enjoyed all year round. The Project Respecting the DNA of each of these brands built by Grupo Berro, we made adaptations of the designs to the can format. The Result The design of each cider corresponds to the visual identity of each brand, but now also in a format that supports the idea that cider is a product for all year long.