Masseube & Club Atlético San Isidro

Masseube & Club Atlético San Isidro Main sponsoring Branding This project is very special for Gonzalo Berro. On one hand, there is Masseube, a brand by Diego Lerner and Nico Nuñez, whom Grupo Berro has supported with branding and design for more than 10 years. On the other hand, there is CASI, which is the club where Gonzalo trained and played rugby for 11 years, and where his lifelong friends are. The work, in general terms, was simple. We had to apply the identity of Masseube as the main sponsor of CASI in the rugby and hockey uniforms and also in all communication elements of the fields (signage, pole protectors, and pennants). But the challenge was to ensure that the design of Masseube did not come across as intrusive, but instead participated in achieving a good visual presence, so that, as the new sponsor, the design is understood as a natural part of CASI's branding. Instead of using Masseube's burgundy color over CASI's traditional black and white, we decided to apply the logo on a black background layered in white, providing elegance and distinction on the jerseys and also in the signage and other communication elements. CASI, taking advantage of the celebration of the club's 120th anniversary, managed to have the other sponsors also apply their brands in white on black. Today, the "cathedral of rugby," as field one of CASI is known, presents itself with great elegance and projects a strong visual consistency.