Jensen Beer

At Grupo Berro, we are very passionate about our work, and when a client is just like us, we always enhance each other. Cristian Jensen met with Gonzalo Berro and shared his project. His dream was to make a craft beer following his Danish grandfather's recipe. He wanted to create a beer that would instantly transport anyone who drinks it to Denmark. At that moment, Cristian had the idea, which he had thought of with his son Tomás; he had all the enthusiasm but nothing more. They had to start from scratch. Define the strategy, create the brand, think about the language of the identity, develop the storytelling, design the website, produce an institutional video, and also design the packaging and all the collateral elements. We had to 'make the idea' that Cristian had in his mind tangible. Following the Grupo Berro method, Cristian and Gonzalo shared several discussions that served as a brief to define what the style would be like. Then, together with Andy Anderson, we worked on the brand manifesto. In the studio, we developed different design options, knowing that the identity had to show a credible brand with hierarchy, branding that exudes a European style and is on par with the quality of the beer they were going to brew. In parallel, Cristian and a renowned brewmaster created, using Danish malts, two types of high-quality beers that revive his grandfather ‘Sigvard's’ recipes. On the day of their launch, they were very well received by consumers. Jensen Beer is already on the market. A dream come true. High-quality craft beers, made with passion and the best ingredients, dressed in a design that invites consumers to try a Danish style. Once again, we see that our method, whether for a big project or a personal dream, always helps our clients express through our design what they dreamed of when they approached Grupo Berro. And today we celebrate this with a toast, shouting 'Skål'.