Gallo Snacks

Background In 2012, very few people thought that rice could be a snack. Molinos, following the global trend towards healthy food, called upon Grupo Berro to develop the identity and entire product line. Today, 10 years later, with a consolidated leadership in the healthy snacks category, Molinos Río de la Plata once again chose Grupo Berro to redesign the complete line. Taking advantage of the opportunity, we proposed a redesign of the brand. The project "Less is more," said the renowned architect Mies Van der Rohe. In line with that concept, Grupo Berro proposed a synthesis of Gallo Snacks' identity by removing four letters from the main name, highlighting only the rooster symbol applied to the "G." There are very few brands that consumers naturally recognize without the need to read them. With the new design, Gallo shows that it belongs to that privileged group. In the case of the packs, respecting the DNA already built over a decade, we defined a new typography for the names and changed the images, which were hyper-realistic illustrations, to real photographs of the products that show them as delicious and authentic. The result The new branding puts Gallo Snacks at the forefront of design and shows the client's clear decision to offer constant innovation. The new identity is summarized in a letter and highlights the hierarchy of a century-old brand.