The Dok Haras - Convention Center

Background

El Dok Haras is a property owned by Diego Lerner, located in Exaltación de la Cruz, Province of Buenos Aires, which was initially a breeding ground for Arabian horses.

For several years, Diego lived in England with his family, and from afar he decided to transform a part of the field into a unique convention center.

The original horse farm had different buildings with a typical rural style, and with that foundation, Diego assembled a large team, among which was Grupo Berro.

A team made up of architects, engineers, landscapers, decorators, and designers, each of whom was able to contribute all their ideas and creativity in favor of the project.

The project

It took almost 10 years of work to finally complete the first stage, which was presented in November 2018.

Every corner and detail were carefully thought out and coordinated so that El Dok presents itself as a new, unique convention center in Argentina.

Grupo Berro was in charge of redesigning the original brand, designing and producing all the signage for the property, and building a 3.5-meter-long iron sculpture of the property model, weighing half a ton.

The result

An elegant design for the brand and signage complementing all the architectural, landscaping, and decorative details of this incredible place.

Thank you, Diego Lerner, for trusting Grupo Berro once again!