1888 - 500cc

In Argentina, it is well known about the success of the design of the cider 1888 created by Grupo Berro in 2015.

An exemplary case of how through design a brand can change consumer perception.

1888 stood out in the category by presenting an elegant bottle and showing its cork, which was its main differentiator, since until that moment, the entire category used plastic caps, which not only lowered the perception of quality but also made the opening system very inconvenient.

Today, three years later, the cider category has changed and all brands have followed 1888, turning an exclusively seasonal consumption (end-of-year parties) into an annual consumption.

Along those lines, 1888 introduces a new 500cc bottle presentation.

A younger consumption proposal to enjoy at any time with friends.