Chocoarroz

Chocoarroz is synonymous with rice alfajor and since its inception in 2009, it has led the category with over 70 share points.

The project

Molinos once again trusted Grupo Berro for the redesign of the packaging line. Seeing the growth and evolution of the market, Chocoarroz returns to its origins where the success of its line came from the quality of its raw materials.

The result

In this new era, where brands must operate with the marketing of truth, the new packs present a close, warm, and genuine design featuring real photographs that showcase the alfajores as they are.