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Ahorramas is a supermarket chain in Spain, with a strong local presence in neighborhoods, that has more than 260 points of sale in Madrid, Toledo, Guadalajara, Cuenca, and Ciudad Real.

Taking advantage of an architectural renewal project for all its branches, the company decided to renew its identity, signage, and interior design.

In the development of the project, we focused on which elements of Ahorramas' DNA we should keep and which we should modify. We worked for a year on the project.

In the case of the brand, we kept the general composition and its colors but adjusted the logo by presenting a typographic change that modernized it, without losing any of its essence. We highlighted the second part of the name with the color green, emphasizing the impact of the concept 'Savings'.

Then, with the client's team, we worked on applying the new brand to the facade and all the elements that comprise the supermarket's design capital. We renovated the different areas of the interior aiming to generate a much superior experience compared to the previous design, with a more modern and spacious interior proposal without losing warmth.

Today, Ahorramas' new identity invites its audience with an innovative proposal, and the best part is that we were able to do it with materials and finishes of excellent quality, which not only showed a significant visual change but also represented a substantial optimization in the budgets. When scaled to the number of branches, this means that the design, rather than being a cost, has been a great investment for the client.