Rooster Snacks

Background

Since the launch of the Gallo Snacks brand in 2012, Grupo Berro was chosen by Molinos Río de la Plata to develop the identity and the entire product line. Today, 8 years later, with a solid leadership in the healthy snacks category, Gallo Snacks is launching its new flavored chips. Taking advantage of the opportunity, Grupo Berro proposed a redesign of the brand.

The project

"Less is more" said the renowned architect Mies Van der Rohe. In line with that concept, Grupo Berro proposed a synthesis of the identity of Gallo Snacks by removing four letters from the main name, highlighting only the symbol of the rooster applied in the “G”. There are very few brands that consumers can naturally recognize without the need to read them. With the new design, Gallo shows that it is in that privileged group.

In the case of the new Chips, the packaging design shows new features in the family that will be transferred to the rest of the established family in the future.

The result

The decision puts Gallo Snacks at the forefront of design and shows the clear intention of the client to offer constant innovation.

The new identity is summarized in a letter and highlights the hierarchy of a century-old brand.

At the same time, the new launch of Chips expands and consolidates the Gallo Snacks family.