Ampersand

Ampersand, new design, new flavor

In Spain, the rise of gin is notable. A segment of the market that has managed to create an entire industry around it like no other alcoholic beverage: gin bars, tonics of different formats and flavors, botanicals, etc. All this gives it a solid projection and makes one think that it may be difficult to dethrone it.

Two years after the launch developed by Grupo Berro for Ampersand, Osborne once again called us to work on a line extension, following the trends of gin.

The new proposal is a pink gin with a slight strawberry flavor. A type of gin ideal for women who increasingly enjoy cocktails mixed with these kinds of alternatives. This smooth flavor and its particular pink color are a great attraction for this audience.

Using the same bottle we had designed for the citrus flavor, the new proposal anchors itself in the pink color of the gin to achieve a clear differentiation. Taking advantage of the launch of the new flavor, we also redesigned the brand, with a new, more colorful and prominent 'Ampersand' symbol and a new typography design for the logo.

Thus, Ampersand responds to the demand of its audience with its two high-quality gins in eye-catching presentation.