Brandy Carlos Light

Background

Osborne, a global leader in the brandy category, saw the opportunity to launch a light brandy brand for the Philippine market. A country where 50% of alcoholic beverage consumption is brandy presented a clear opportunity to offer a proposal for a new light brandy to be casually shared among friends.

The project

The design work was based on speed of reaction to take advantage of the opportunity. An existing bottle from the company's brand portfolio was chosen, and a special label for that market was developed in less than two months.

The result

Following the brand architecture of the renowned Carlos 1, the new product was named Carlos Light, and we designed the label with an attractive color palette for the target audience it was aimed at (young people aged 19 to 35).

Today in the Philippines, the different proposals of the brand are growing at double-digit figures.