Slim down

With the experience from the successful development of branding and packaging for Té Supremo, Cambiaso requested Grupo Berro to redesign the Adelgazul brand.

Adelgazul offers natural foods that are low in calories and rich in fiber, for people who want to be fit and feel good. Complete foods developed especially to meet two goals: To provide the fuel that the body needs to fully start the day and to offer flavors that meet the expectations of the most discerning palates.

Adelgazul cereals are available in 5 varieties: sport, granola with fruits, and natural cereal fiber. And the cereal bars come in 3 combinations: chocolate flavor with chia and flaxseed, cranberry flavor with goji, and lemon flavor with chia and flax yogurt.

Adelgazul foods are cholesterol-free and have a very low sodium content.

The challenge

The challenge was not easy, as the name carries a negative weight because the word