Supremo
Diseño de Packaging.
Cliente
Cambiaso S.A
Servicio
Diseño de Packaging.
Año
2025
La evolución de un diseño icónico para una marca líder.
En 2015, Cambiaso —Empresa referente en chile— nos confió el rediseño de la identidad y el packaging de té supremo, una marca profundamente arraigada en la vida cotidiana de los chilenos. El desafío fue claro: revitalizar sin perder la esencia, modernizar respetando el legado.
Diseño natural para un mercado en expansión.
Junto a Cambiaso desarrollamos el diseño de la nueva línea Supremo Wellness, creada exclusivamente para el mercado de Estados Unidos. Con un enfoque visual que combina flores, hierbas y una paleta de colores naturales sobre fondo blanco, buscamos transmitir bienestar, transparencia y pureza - atributos clave para un consumidor que valora lo saludable, lo simple y lo auténtico- Un diseño pensado para destacar en góndola y conectar desde el primer vistazo. De esta forma, Cambiaso afianza su presencia en el mercado americano.
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