Sidra Real - Etiqueta Negra
Branding & Identidad.
Diseño de Packaging.
Cliente
CCU
Servicio
Branding & Identidad.
Diseño de Packaging.
Año
2016
¿Cómo mejorar el propio diseño? Después de desarrollar la sidra 1888 y ver la reacción positiva de los consumidores, junto con CCU, abordamos un nuevo diseño para ‘Etiqueta Negra’ de Real: diseñamos un packaging superador, con una etiqueta mucho más elegante y apelando al corcho en lugar del tapón de plástico, lo que permitió afianzar todavía más el posicionamiento de marca.
¿Cómo mejorar el propio diseño? Después de desarrollar la sidra 1888 y ver la reacción positiva de los consumidores, junto con CCU, abordamos un nuevo diseño para ‘Etiqueta Negra’ de Real: diseñamos un packaging superador, con una etiqueta mucho más elegante y apelando al corcho en lugar del tapón de plástico, lo que permitió afianzar todavía más el posicionamiento de marca.
Contactanos
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Buenos Aires
Headquarters
Gonzalo Berro
gberro@grupoberro.com
+54 911 4579 5555
Laura García
lgarcia@grupoberro.com
+54 911 6542 4090
2005-2026 @ Grupo Berro
Contactanos
Buenos Aires
Headquarters
Gonzalo Berro
gberro@grupoberro.com
+54 911 4579 5555
Laura García
lgarcia@grupoberro.com
+54 911 6542 4090
2005-2026 @ Grupo Berro
Contactanos
Buenos Aires
Headquarters