Club Atlético River Plate
Branding & Identidad.
Cliente
Club Atlético River Plate
Servicio
Branding & Identidad.
Año
2022
Su esencia, siempre la misma. Su grandeza, tal cual inmaculada. El escudo en blanco, la banda roja y el “CARP”.
Para la evolución del escudo, respetamos la especial inclinación de 59,88 grados de la banda roja. Realizamos mínimos ajustes en las 4 letras que conforman el emblema “CARP” y también hicimos una sutil limpieza de las finas líneas del escudo anterior, para facilitar y mejorar la lectura y visibilidad del símbolo en todas las plataformas de comunicación.
El objetivo del trabajo realizado consistía en tomar el ADN identitario de River Plate y trabajar en la siguiente evolución de la marca. Analizamos la historia de la identidad del Club y como sucede en marcas centenarias registramos 25 cambios en el escudo y 15 en el símbolo “CARP”.
El espíritu de las submarcas surge de la banda tomando vida dentro de cualquier bandera y trasladado a la tipografía de la palabra que distingue a cada submarca.
Respetamos el ángulo de 59,88º de la banda para todos los diseños
Desarrollamos la tipografía de River, tomando como punto de partida el armado tipográfico de "CARP" dentro del escudo.
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