Tarucas
Branding & Identity.
Client
UAR
Service
Branding & Identity.
Year
2024
The birth of Tarucas: Identity, pride, and tradition The Argentine Rugby Union presented its new franchise to compete in the SUPER RUGBY AMERICAS 2025. For this historic challenge, they again trusted Grupo Berro to create an identity that would powerfully and authentically represent the team from northwest Argentina (NOA): Tarucas. Inspired by the cultural and natural richness of the region, we developed an identity that fuses tradition and dynamism, reflecting the spirit and passion for rugby that characterize the NOA. The team will be based in the emblematic city of Tucumán, a historical epicenter of this sport in the country, and will play home games at the prestigious Tucumán Lawn Tennis facilities. Tarucas is not just a team, it is a symbol of regional unity, collective strength, and Argentine pride.
The birth of Tarucas: Identity, pride, and tradition The Argentine Rugby Union presented its new franchise to compete in the SUPER RUGBY AMERICAS 2025. For this historic challenge, they again trusted Grupo Berro to create an identity that would powerfully and authentically represent the team from northwest Argentina (NOA): Tarucas. Inspired by the cultural and natural richness of the region, we developed an identity that fuses tradition and dynamism, reflecting the spirit and passion for rugby that characterize the NOA. The team will be based in the emblematic city of Tucumán, a historical epicenter of this sport in the country, and will play home games at the prestigious Tucumán Lawn Tennis facilities. Tarucas is not just a team, it is a symbol of regional unity, collective strength, and Argentine pride.
Inspired by the cultural and natural richness of the region, we developed an identity that blends tradition and dynamism, reflecting the spirit and passion for rugby that characterizes the NOA.
Tarucas is not just a team, it is a symbol of regional unity, collective strength, and Argentine pride.
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Buenos Aires
Headquarters
Gonzalo Berro
gberro@grupoberro.com
+54 911 4579 5555
Laura García
lgarcia@grupoberro.com
+54 911 6542 4090
Spain
8 Ventura Rodríguez, Portal 6 1A, Boadilla del Monte 28660, Madrid
+34 679 184165
UNITED STATES
9545 Harding Av. Surfside, Florida, FL 33154
2005-2026 @ Berro Group
Contact us
Buenos Aires
Headquarters
Gonzalo Berro
gberro@grupoberro.com
+54 911 4579 5555
Laura García
lgarcia@grupoberro.com
+54 911 6542 4090
Spain
8 Ventura Rodríguez, Portal 6 1A, Boadilla del Monte 28660, Madrid
+34 679 184165
UNITED STATES
9545 Harding Av. Surfside, Florida, FL 33154
2005-2026 @ Berro Group
Contact us
Buenos Aires
Headquarters