Conde de Osborne

The redesign of Conde de Osborne: Evolution with respect to tradition. The original label design of Conde de Osborne marked a milestone for Grupo Berro: it was the first work we did for Osborne in Spain, 20 years ago. This project not only initiated our relationship with the prestigious Company, but also opened the doors for us to collaborate on numerous projects for other iconic brands in the group. Two decades later, we face a new challenge: redesigning one of our own works. 20 years is more than reasonable time for an update, and this project represented much more than just a simple label change. It was a comprehensive, structural redesign, and for nothing less than the brand that carries the name of the Osborne family. Together with the client, we explored multiple creative paths until we found a solution that combines modernity and evolution, while always respecting the visual codes and prestige inherent to the brandy category. The result is a completely renewed bottle that conveys contemporaneity and sophistication, without losing the essence of the tradition that defines Conde de Osborne. This project is a clear example of how innovation and respect for history can coexist in harmony to take a brand to the next level.