Supreme

Since 2015, Cambiaso has entrusted us with the branding of its Supreme tea brand, an absolute leader in the Chilean market. On this occasion, the company was launching a new line of teas with important ingredients in the category of so-called 'superfoods'. The challenge The new packaging had to respect the brand architecture but at the same time it was important for it to showcase an innovative design with a strong personality to highlight the benefits of these new teas. The result The new design is attractive, innovative, and colorful with a unique graphic style, which despite the visual differences with other products in the family, clearly respects the graphic values of Supreme tea.