Real Cider
Branding & Identity.
Packaging Design.
Client
CCU
Service
Branding & Identity.
Packaging Design.
Year
2013
Como parte del reposicionamiento de la categoría de sidras en Argentina, desarrollamos el diseño integral de Sidra Real y su nueva línea de packaging. Esto incluyó el diseño estructural de las nuevas botellas de 330 ml y 660 ml, innovación que fue altamente apreciada por el mercado, que llevó el consumo a todo el año, y no solamente a la época de fiestas.
Como parte del reposicionamiento de la categoría de sidras en Argentina, desarrollamos el diseño integral de Sidra Real y su nueva línea de packaging. Esto incluyó el diseño estructural de las nuevas botellas de 330 ml y 660 ml, innovación que fue altamente apreciada por el mercado, que llevó el consumo a todo el año, y no solamente a la época de fiestas.
Contact us
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M 7.03 0.085 C 5.753 0.145 4.881 0.349 4.119 0.648 C 3.33 0.956 2.662 1.368 1.996 2.036 C 1.387 2.636 0.916 3.362 0.616 4.163 C 0.32 4.926 0.121 5.799 0.064 7.077 C 0.007 8.354 -0.005 8.765 0.001 12.023 C 0.007 15.281 0.022 15.69 0.084 16.97 C 0.145 18.247 0.348 19.118 0.647 19.881 C 0.955 20.67 1.367 21.338 2.034 22.004 C 2.635 22.614 3.361 23.085 4.163 23.384 C 4.925 23.679 5.799 23.88 7.076 23.936 C 8.353 23.992 8.764 24.005 12.022 23.999 C 15.28 23.993 15.69 23.978 16.97 23.917 C 18.251 23.856 19.118 23.652 19.88 23.354 C 20.669 23.046 21.338 22.634 22.003 21.966 C 22.669 21.297 23.078 20.628 23.383 19.837 C 23.678 19.075 23.879 18.201 23.935 16.925 C 23.99 15.644 24.004 15.236 23.997 11.977 C 23.99 8.718 23.977 8.31 23.916 7.03 C 23.855 5.751 23.652 4.882 23.353 4.119 C 23.044 3.33 22.633 2.662 21.965 1.996 C 21.297 1.33 20.627 0.921 19.837 0.617 C 19.073 0.321 18.2 0.12 16.923 0.065 C 15.646 0.01 15.235 -0.005 11.976 0.001 C 8.717 0.007 8.309 0.022 7.03 0.084 M 7.17 21.776 C 6 21.726 5.365 21.531 4.942 21.368 C 4.381 21.152 3.982 20.891 3.56 20.473 C 3.138 20.056 2.879 19.655 2.66 19.095 C 2.496 18.672 2.298 18.037 2.243 16.867 C 2.184 15.603 2.171 15.224 2.164 12.02 C 2.157 8.816 2.169 8.437 2.225 7.172 C 2.274 6.003 2.47 5.367 2.633 4.943 C 2.849 4.382 3.109 3.983 3.528 3.562 C 3.946 3.14 4.346 2.88 4.906 2.662 C 5.328 2.496 5.963 2.3 7.133 2.244 C 8.398 2.184 8.777 2.172 11.98 2.165 C 15.183 2.159 15.564 2.171 16.83 2.226 C 17.999 2.277 18.635 2.471 19.058 2.634 C 19.618 2.85 20.018 3.11 20.439 3.529 C 20.861 3.948 21.121 4.347 21.34 4.908 C 21.505 5.33 21.702 5.964 21.757 7.134 C 21.817 8.399 21.83 8.779 21.836 11.982 C 21.842 15.185 21.831 15.566 21.775 16.83 C 21.724 18 21.53 18.635 21.367 19.059 C 21.151 19.62 20.891 20.019 20.472 20.441 C 20.053 20.862 19.653 21.122 19.094 21.341 C 18.671 21.505 18.036 21.702 16.868 21.758 C 15.603 21.817 15.223 21.83 12.019 21.837 C 8.815 21.844 8.436 21.831 7.171 21.776 M 16.952 5.587 C 16.954 6.382 17.6 7.026 18.395 7.024 C 19.19 7.023 19.834 6.377 19.832 5.582 C 19.831 4.787 19.185 4.143 18.39 4.145 C 18.008 4.145 17.642 4.298 17.372 4.568 C 17.103 4.839 16.952 5.205 16.952 5.587 M 5.838 12.012 C 5.901 15.375 8.648 18.067 12.012 18.06 C 15.376 18.054 18.113 15.351 18.162 11.988 C 18.087 8.634 15.343 5.956 11.989 5.963 C 8.634 5.969 5.901 8.658 5.839 12.012 M 8.001 12.008 C 7.996 9.798 9.782 8.003 11.992 7.998 C 14.201 7.993 15.996 9.78 16.001 11.989 C 16.007 14.198 14.22 15.994 12.011 15.999 C 9.802 16.005 8.006 14.219 8.001 12.009" fill="rgb(0, 0, 0)" height="24px" id="Y_SogtFLR" width="23.998702773987908px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M 12 0 C 5.373 0 0 5.373 0 12 C 0 17.628 3.874 22.35 9.101 23.647 L 9.101 15.667 L 6.627 15.667 L 6.627 12 L 9.101 12 L 9.101 10.42 C 9.101 6.336 10.949 4.443 14.96 4.443 C 15.72 4.443 17.031 4.592 17.568 4.741 L 17.568 8.065 C 17.285 8.035 16.793 8.02 16.182 8.02 C 14.214 8.02 13.454 8.766 13.454 10.703 L 13.454 12 L 17.373 12 L 16.7 15.667 L 13.454 15.667 L 13.454 23.912 C 19.395 23.194 24 18.135 24 12 C 24 5.373 18.627 0 12 0 Z" fill="rgb(0, 0, 0)" height="23.91171428571431px" id="eAEKng1cA" width="24px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M 24 2.667 L 24 21.333 C 23.999 22.806 22.806 23.999 21.333 24 L 2.667 24 C 1.194 23.999 0.001 22.806 0 21.333 L 0 2.667 C 0.001 1.194 1.194 0.001 2.667 0 L 21.333 0 C 22.806 0.001 23.999 1.194 24 2.667 Z M 7.256 9.111 L 3.678 9.111 L 3.678 20.667 L 7.256 20.667 Z M 7.566 5.466 C 7.566 4.288 6.619 3.333 5.45 3.333 C 4.28 3.333 3.333 4.288 3.333 5.466 C 3.333 6.643 4.28 7.598 5.45 7.598 C 6.618 7.598 7.566 6.643 7.566 5.466 Z M 20.667 13.35 C 20.667 10.254 18.914 8.757 16.461 8.757 C 14.009 8.757 12.977 10.667 12.977 10.667 L 12.977 9.111 L 9.545 9.111 L 9.545 20.667 L 12.977 20.667 L 12.977 14.601 C 12.977 12.976 13.725 12.008 15.157 12.008 C 16.473 12.008 17.106 12.938 17.106 14.601 L 17.106 20.667 L 20.667 20.667 Z" fill="rgb(0, 0, 0)" height="24px" id="bloY09y18" width="24px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M 6.98 0 C 7.673 0 8.312 0.053 8.898 0.213 C 9.485 0.32 9.964 0.533 10.39 0.8 C 10.817 1.066 11.136 1.439 11.35 1.919 C 11.563 2.399 11.669 2.984 11.669 3.624 C 11.669 4.369 11.509 5.009 11.136 5.489 C 10.816 5.969 10.283 6.395 9.644 6.714 C 10.55 6.981 11.242 7.46 11.668 8.099 C 12.094 8.739 12.361 9.539 12.361 10.444 C 12.361 11.189 12.201 11.829 11.935 12.362 C 11.669 12.895 11.242 13.374 10.762 13.694 C 10.241 14.037 9.664 14.289 9.058 14.439 C 8.418 14.6 7.779 14.706 7.14 14.706 L 0 14.706 L 0 0 Z M 6.554 5.968 C 7.14 5.968 7.62 5.808 7.993 5.542 C 8.367 5.276 8.526 4.796 8.526 4.21 C 8.526 3.89 8.473 3.571 8.366 3.357 C 8.259 3.144 8.099 2.984 7.886 2.824 C 7.673 2.718 7.46 2.611 7.194 2.558 C 6.927 2.504 6.66 2.504 6.341 2.504 L 3.25 2.504 L 3.25 5.968 L 6.553 5.968 Z M 6.714 12.256 C 7.034 12.256 7.354 12.202 7.62 12.149 C 7.887 12.096 8.153 11.989 8.366 11.83 C 8.579 11.669 8.739 11.51 8.899 11.243 C 9.005 10.977 9.113 10.657 9.113 10.284 C 9.113 9.539 8.899 9.005 8.473 8.633 C 8.047 8.313 7.461 8.153 6.768 8.153 L 3.25 8.153 L 3.25 12.256 L 6.714 12.256 Z M 16.998 12.202 C 17.424 12.628 18.063 12.842 18.916 12.842 C 19.502 12.842 20.035 12.681 20.461 12.416 C 20.887 12.096 21.154 11.776 21.261 11.457 L 23.872 11.457 C 23.446 12.735 22.806 13.641 21.953 14.228 C 21.101 14.761 20.088 15.08 18.863 15.08 C 18.01 15.08 17.264 14.92 16.572 14.655 C 15.879 14.389 15.346 14.015 14.867 13.482 C 14.372 12.993 14.006 12.388 13.802 11.723 C 13.535 11.031 13.429 10.284 13.429 9.432 C 13.429 8.633 13.535 7.887 13.802 7.194 C 14.068 6.502 14.441 5.916 14.921 5.383 C 15.401 4.903 15.986 4.477 16.626 4.21 C 17.338 3.926 18.097 3.781 18.864 3.784 C 19.77 3.784 20.568 3.944 21.262 4.317 C 21.955 4.69 22.487 5.117 22.913 5.756 C 23.339 6.342 23.659 7.035 23.873 7.781 C 23.979 8.526 24.033 9.273 23.979 10.125 L 16.253 10.125 C 16.253 10.978 16.573 11.776 16.999 12.203 Z M 20.355 6.607 C 19.982 6.234 19.396 6.021 18.703 6.021 C 18.223 6.021 17.851 6.127 17.531 6.288 C 17.211 6.448 16.998 6.66 16.785 6.874 C 16.572 7.087 16.466 7.354 16.412 7.62 C 16.359 7.885 16.306 8.099 16.306 8.312 L 21.102 8.312 C 20.995 7.512 20.729 6.98 20.356 6.607 Z M 15.666 1.012 L 21.634 1.012 L 21.634 2.451 L 15.666 2.451 Z" fill="rgb(0, 0, 0)" height="15.080483675527217px" id="P2vInqImQ" transform="translate(0 4)" width="23.999999787140037px"/></svg>)
Buenos Aires
Headquarters
Gonzalo Berro
gberro@grupoberro.com
+54 911 4579 5555
Laura García
lgarcia@grupoberro.com
+54 911 6542 4090
2005-2026 @ Berro Group
Contact us
Buenos Aires
Headquarters
Gonzalo Berro
gberro@grupoberro.com
+54 911 4579 5555
Laura García
lgarcia@grupoberro.com
+54 911 6542 4090
2005-2026 @ Berro Group
Contact us
Buenos Aires
Headquarters