Gallo Rice
Branding & Identity.
Packaging Design.
Client
Molinos Río de la Plata
Service
Branding & Identity.
Packaging Design.
Year
2013
Gallo is the absolute leader in the rice category in Argentina. When we were entrusted with the brand redesign, we knew that the responsibility was huge. We made precise, surgical adjustments so that the new brand represented a true evolution from the previous one, without losing its essence, and even less so its leadership.
Gallo is the absolute leader in the rice category in Argentina. When we were entrusted with the brand redesign, we knew that the responsibility was huge. We made precise, surgical adjustments so that the new brand represented a true evolution from the previous one, without losing its essence, and even less so its leadership.
Contact us
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M 7.03 0.085 C 5.753 0.145 4.881 0.349 4.119 0.648 C 3.33 0.956 2.662 1.368 1.996 2.036 C 1.387 2.636 0.916 3.362 0.616 4.163 C 0.32 4.926 0.121 5.799 0.064 7.077 C 0.007 8.354 -0.005 8.765 0.001 12.023 C 0.007 15.281 0.022 15.69 0.084 16.97 C 0.145 18.247 0.348 19.118 0.647 19.881 C 0.955 20.67 1.367 21.338 2.034 22.004 C 2.635 22.614 3.361 23.085 4.163 23.384 C 4.925 23.679 5.799 23.88 7.076 23.936 C 8.353 23.992 8.764 24.005 12.022 23.999 C 15.28 23.993 15.69 23.978 16.97 23.917 C 18.251 23.856 19.118 23.652 19.88 23.354 C 20.669 23.046 21.338 22.634 22.003 21.966 C 22.669 21.297 23.078 20.628 23.383 19.837 C 23.678 19.075 23.879 18.201 23.935 16.925 C 23.99 15.644 24.004 15.236 23.997 11.977 C 23.99 8.718 23.977 8.31 23.916 7.03 C 23.855 5.751 23.652 4.882 23.353 4.119 C 23.044 3.33 22.633 2.662 21.965 1.996 C 21.297 1.33 20.627 0.921 19.837 0.617 C 19.073 0.321 18.2 0.12 16.923 0.065 C 15.646 0.01 15.235 -0.005 11.976 0.001 C 8.717 0.007 8.309 0.022 7.03 0.084 M 7.17 21.776 C 6 21.726 5.365 21.531 4.942 21.368 C 4.381 21.152 3.982 20.891 3.56 20.473 C 3.138 20.056 2.879 19.655 2.66 19.095 C 2.496 18.672 2.298 18.037 2.243 16.867 C 2.184 15.603 2.171 15.224 2.164 12.02 C 2.157 8.816 2.169 8.437 2.225 7.172 C 2.274 6.003 2.47 5.367 2.633 4.943 C 2.849 4.382 3.109 3.983 3.528 3.562 C 3.946 3.14 4.346 2.88 4.906 2.662 C 5.328 2.496 5.963 2.3 7.133 2.244 C 8.398 2.184 8.777 2.172 11.98 2.165 C 15.183 2.159 15.564 2.171 16.83 2.226 C 17.999 2.277 18.635 2.471 19.058 2.634 C 19.618 2.85 20.018 3.11 20.439 3.529 C 20.861 3.948 21.121 4.347 21.34 4.908 C 21.505 5.33 21.702 5.964 21.757 7.134 C 21.817 8.399 21.83 8.779 21.836 11.982 C 21.842 15.185 21.831 15.566 21.775 16.83 C 21.724 18 21.53 18.635 21.367 19.059 C 21.151 19.62 20.891 20.019 20.472 20.441 C 20.053 20.862 19.653 21.122 19.094 21.341 C 18.671 21.505 18.036 21.702 16.868 21.758 C 15.603 21.817 15.223 21.83 12.019 21.837 C 8.815 21.844 8.436 21.831 7.171 21.776 M 16.952 5.587 C 16.954 6.382 17.6 7.026 18.395 7.024 C 19.19 7.023 19.834 6.377 19.832 5.582 C 19.831 4.787 19.185 4.143 18.39 4.145 C 18.008 4.145 17.642 4.298 17.372 4.568 C 17.103 4.839 16.952 5.205 16.952 5.587 M 5.838 12.012 C 5.901 15.375 8.648 18.067 12.012 18.06 C 15.376 18.054 18.113 15.351 18.162 11.988 C 18.087 8.634 15.343 5.956 11.989 5.963 C 8.634 5.969 5.901 8.658 5.839 12.012 M 8.001 12.008 C 7.996 9.798 9.782 8.003 11.992 7.998 C 14.201 7.993 15.996 9.78 16.001 11.989 C 16.007 14.198 14.22 15.994 12.011 15.999 C 9.802 16.005 8.006 14.219 8.001 12.009" fill="rgb(0, 0, 0)" height="24px" id="Y_SogtFLR" width="23.998702773987908px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M 12 0 C 5.373 0 0 5.373 0 12 C 0 17.628 3.874 22.35 9.101 23.647 L 9.101 15.667 L 6.627 15.667 L 6.627 12 L 9.101 12 L 9.101 10.42 C 9.101 6.336 10.949 4.443 14.96 4.443 C 15.72 4.443 17.031 4.592 17.568 4.741 L 17.568 8.065 C 17.285 8.035 16.793 8.02 16.182 8.02 C 14.214 8.02 13.454 8.766 13.454 10.703 L 13.454 12 L 17.373 12 L 16.7 15.667 L 13.454 15.667 L 13.454 23.912 C 19.395 23.194 24 18.135 24 12 C 24 5.373 18.627 0 12 0 Z" fill="rgb(0, 0, 0)" height="23.91171428571431px" id="eAEKng1cA" width="24px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M 24 2.667 L 24 21.333 C 23.999 22.806 22.806 23.999 21.333 24 L 2.667 24 C 1.194 23.999 0.001 22.806 0 21.333 L 0 2.667 C 0.001 1.194 1.194 0.001 2.667 0 L 21.333 0 C 22.806 0.001 23.999 1.194 24 2.667 Z M 7.256 9.111 L 3.678 9.111 L 3.678 20.667 L 7.256 20.667 Z M 7.566 5.466 C 7.566 4.288 6.619 3.333 5.45 3.333 C 4.28 3.333 3.333 4.288 3.333 5.466 C 3.333 6.643 4.28 7.598 5.45 7.598 C 6.618 7.598 7.566 6.643 7.566 5.466 Z M 20.667 13.35 C 20.667 10.254 18.914 8.757 16.461 8.757 C 14.009 8.757 12.977 10.667 12.977 10.667 L 12.977 9.111 L 9.545 9.111 L 9.545 20.667 L 12.977 20.667 L 12.977 14.601 C 12.977 12.976 13.725 12.008 15.157 12.008 C 16.473 12.008 17.106 12.938 17.106 14.601 L 17.106 20.667 L 20.667 20.667 Z" fill="rgb(0, 0, 0)" height="24px" id="bloY09y18" width="24px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M 6.98 0 C 7.673 0 8.312 0.053 8.898 0.213 C 9.485 0.32 9.964 0.533 10.39 0.8 C 10.817 1.066 11.136 1.439 11.35 1.919 C 11.563 2.399 11.669 2.984 11.669 3.624 C 11.669 4.369 11.509 5.009 11.136 5.489 C 10.816 5.969 10.283 6.395 9.644 6.714 C 10.55 6.981 11.242 7.46 11.668 8.099 C 12.094 8.739 12.361 9.539 12.361 10.444 C 12.361 11.189 12.201 11.829 11.935 12.362 C 11.669 12.895 11.242 13.374 10.762 13.694 C 10.241 14.037 9.664 14.289 9.058 14.439 C 8.418 14.6 7.779 14.706 7.14 14.706 L 0 14.706 L 0 0 Z M 6.554 5.968 C 7.14 5.968 7.62 5.808 7.993 5.542 C 8.367 5.276 8.526 4.796 8.526 4.21 C 8.526 3.89 8.473 3.571 8.366 3.357 C 8.259 3.144 8.099 2.984 7.886 2.824 C 7.673 2.718 7.46 2.611 7.194 2.558 C 6.927 2.504 6.66 2.504 6.341 2.504 L 3.25 2.504 L 3.25 5.968 L 6.553 5.968 Z M 6.714 12.256 C 7.034 12.256 7.354 12.202 7.62 12.149 C 7.887 12.096 8.153 11.989 8.366 11.83 C 8.579 11.669 8.739 11.51 8.899 11.243 C 9.005 10.977 9.113 10.657 9.113 10.284 C 9.113 9.539 8.899 9.005 8.473 8.633 C 8.047 8.313 7.461 8.153 6.768 8.153 L 3.25 8.153 L 3.25 12.256 L 6.714 12.256 Z M 16.998 12.202 C 17.424 12.628 18.063 12.842 18.916 12.842 C 19.502 12.842 20.035 12.681 20.461 12.416 C 20.887 12.096 21.154 11.776 21.261 11.457 L 23.872 11.457 C 23.446 12.735 22.806 13.641 21.953 14.228 C 21.101 14.761 20.088 15.08 18.863 15.08 C 18.01 15.08 17.264 14.92 16.572 14.655 C 15.879 14.389 15.346 14.015 14.867 13.482 C 14.372 12.993 14.006 12.388 13.802 11.723 C 13.535 11.031 13.429 10.284 13.429 9.432 C 13.429 8.633 13.535 7.887 13.802 7.194 C 14.068 6.502 14.441 5.916 14.921 5.383 C 15.401 4.903 15.986 4.477 16.626 4.21 C 17.338 3.926 18.097 3.781 18.864 3.784 C 19.77 3.784 20.568 3.944 21.262 4.317 C 21.955 4.69 22.487 5.117 22.913 5.756 C 23.339 6.342 23.659 7.035 23.873 7.781 C 23.979 8.526 24.033 9.273 23.979 10.125 L 16.253 10.125 C 16.253 10.978 16.573 11.776 16.999 12.203 Z M 20.355 6.607 C 19.982 6.234 19.396 6.021 18.703 6.021 C 18.223 6.021 17.851 6.127 17.531 6.288 C 17.211 6.448 16.998 6.66 16.785 6.874 C 16.572 7.087 16.466 7.354 16.412 7.62 C 16.359 7.885 16.306 8.099 16.306 8.312 L 21.102 8.312 C 20.995 7.512 20.729 6.98 20.356 6.607 Z M 15.666 1.012 L 21.634 1.012 L 21.634 2.451 L 15.666 2.451 Z" fill="rgb(0, 0, 0)" height="15.080483675527217px" id="P2vInqImQ" transform="translate(0 4)" width="23.999999787140037px"/></svg>)
Buenos Aires
Headquarters
Gonzalo Berro
gberro@grupoberro.com
+54 911 4579 5555
Laura García
lgarcia@grupoberro.com
+54 911 6542 4090
2005-2026 @ Berro Group
Contact us
Buenos Aires
Headquarters
Gonzalo Berro
gberro@grupoberro.com
+54 911 4579 5555
Laura García
lgarcia@grupoberro.com
+54 911 6542 4090
2005-2026 @ Berro Group
Contact us
Buenos Aires
Headquarters