Lifeguard

From time to time, ‘pro bono’ or ‘ad honorem’ projects arise in which Grupo Berro participates selflessly. However, for us to get involved, it is a ‘sine qua non’ condition that the projects are completely philanthropic. In January of this year, through Francisco Paillot, who had worked on many projects with Grupo Berro during his time at Philip Morris, Emiliano Homps contacted us to see if we were interested in collaborating on a new challenge. The brewing industry has been steadily growing for years, especially in the craft brewery segment, which increasingly demands more skilled workers. From this scenario, Thomas Siedmann and Emiliano Homps decided to create Salvavidas, a solidarity beer aimed at providing unemployed men and women with tools to envision a future career. 100% of the profits from the sales of Salvavidas beer is donated to the Potenciar Solidario Foundation, the NGO responsible for implementing the training programs. Sebastián González, a recognized homebrewer in the brewing scene, BJCP judge, and two-time winner of the Beer Brewer of the Year contest organized by the Somos Cerveceros group, also joined the project ad honorem. Regarding the initiative, Thomas Siedmann, General Manager for the Southern Cone of Molson Coors and having a long career in the brewing industry working for CCU, stated: “We believe there is a great opportunity to train people in specific tasks in the areas of brewing, packaging, maintenance, and logistics, which would allow the industry to find more qualified profiles and people to have better employment.” For his part, Emiliano Homps, partner at Brewing, a company that sells brewing supplies, added: “It is a pride for us to say that 100% of the profits are allocated to this labor inclusion program. Our goal is to sell about 2,400 cans per month.” With that spirit, Grupo Berro developed the identity of Salvavidas and designed the 3 beers. An extraordinary project where it was worth collaborating.