La Cremería

Background Milkaut was born making cream in Creamery No. 1, founded in 1926 by European immigrants. And since that day, cream has marked its history forever. Today, with the claim "with cream, everything is richer," La Cremería is introduced, a new brand that aims to create delicious, smooth, and creamy recipes united by cream, so consumers can enjoy moments of pure indulgence. A new premium line of creams, Swiss-style yogurts, and dulce de leche with cream. Development The branding had to position La Cremería as "the" specialist brand in creams, with an elegant and premium design. For this, we developed the new identity within a plate of deep blue, with a particular shape that will, over time, be a key part of the brand's DNA. The general color is a light beige, enhancing the premium nature of the brand. In the background, we worked with an engraving depicting the image of the original Creamery. We also took photos of each of the products that, from their appetizing appearance, invite you to discover this new line. And finally, on the lid, we applied a checkered pattern to link the brand with the homemade and artisanal quality with which these creamy, original, and irresistible products are made. Result La Cremería is born, a new brand that already has a centennial trajectory.