Personal Care - Lysoform

Lysoform is a brand with an excellent reputation, a leader in home disinfection, in Argentina. SC Johnson decided to venture into the personal care category and asked Grupo Berro to design the new ‘Personal Care’ product line for Lysoform. The project The work was based on achieving a good balance between the strength of the brand, with its expertise in ‘home disinfection’, and the need to present itself as more personal for the use of these new products. The result The result was very positive, today Lysoform is present with its line of soaps, liquid soaps, and sanitizers, respecting its strong visual identity with a warmer and closer presentation, with necessary traits for products intended for use on the skin.