Pehuenia

Based on the success of cider 1888, Saenz Briones called upon Grupo Berro to develop the branding and packaging design of Pehuenia. Leveraging a market that opened the doors to cider consumption, presenting a new brand that offers an artisanal product of excellent quality is a great opportunity. Pehuenia enters the market with three innovative proposals: Sweet Cider, Ginger, and Cardamom & Cucumber. With 'engraving' style illustrations, Pehuenia's identity combines its logo with different animals from Patagonia: the deer, the puma, and the armadillo, each playing with an apple, which is the basis of good cider.