Oliovita

Background With more than 20 years in the Argentine market, Oliovita is the brand of olive oil chosen by the best chefs and restaurants in the country. At Grupo Berro, we have extensive experience in the oil category, having worked for brands such as Carbonell, Natura, Cocinero, and Lira. Knowing our experience, we were called to help them update the design of their labels in line with what they were communicating on their social media. The Challenge When we focused on the project, we noticed that the packaging design was distanced from the communication tone the brand provides, which is very active on social media and closely linked with renowned chefs. The designs, in this context, looked old, outdated, and lacked a good differentiation between each type of oil, causing confusion when choosing the product. In the research conducted by the client, the strong recognition that consumers had with the bottle format stood out, and that was one of the keys to consider. The Result The work consisted of respecting the structural design of the existing bottle and clearing the brand of all elements that created noise and gave the impression of an old product. We designed transparent labels for the blends, mainly highlighting the name. For the varietals, which Oliovita pioneered in Argentina, we decided to propose a white label with a clear and elegant message that, while respecting the brand's DNA, differentiated itself from the blends. For the organic oil, the design was applied to a different type of bottle with the intention of presenting it distinctly from the rest of the line, with the brand applied vertically, on a transparent label. Finally, we adjusted the design of ‘Aprile,’ which, as its name indicates, is a premium blend that originates from the early harvests of April, achieving an exclusive high-end oil that expresses a bitter and spicy flavor. Today, Oliovita presents itself with a contemporary design, and the brand appears relevant, aligned with the more innovative and youthful message it has been communicating.