Masseube

Diego Lerner called Gonzalo Berro to analyze the design of Masseube's product line. The existing design at that time was a later version of what we had designed at Grupo Berro several years earlier. Masseube had changed the logo and several features of the previous label, and in our view, it lost readability at the point of sale, which negatively affected the brand's packaging. When we explained the strategic foundations of the final design chosen: first, a clear reading of the brand, easy to perceive (visibility); second, the product description -"Patagonian sweet”- with an excellent level of readability, and then the flavors and details of each product, in a design that combined the brand in white, applied against the glass background of the pack, "adhering" to the product preserved inside and a white strip with the indicated flavor in handwritten typography, to convey the idea of artisanal, not industrial, and ensure the correct reading of its components, Diego asked: - When can I have all this printed? We resolved the printing details and quickly the labels were presented at a printing house, ready for production. Regarding Patagonian sweets, Masseube is undoubtedly one of the brands with the highest brand awareness in the market, and this new design helps ensure it remains one of the two top references for quality in the entire category.