Ahorra Más

Ahorramas is a supermarket chain in Spain, with a strong local presence in neighborhoods, that has more than 260 locations in Madrid, Toledo, Guadalajara, Cuenca, and Ciudad Real. Taking advantage of an architectural renovation project for all its branches, the company decided to renew its identity, signage, and interior design. In developing the project, we focused on which elements of the DNA of Ahorramas we should retain and which we should modify. We worked on the project for a year. In the case of the brand, we retained the general composition and its color scheme but adjusted the logo by introducing a typographic change that modernized it without losing any of its essence. We highlighted the second part of the name with the color green to further accentuate the impact of the concept 'Savings'. Then, with the client's team, we worked on applying the new brand to the facade and all the elements that make up the supermarket's design capital. We renewed the different areas of the interior, aiming to create a vastly superior experience to the previous design with a more modern and spacious interior proposal without losing warmth. Today, the new identity of Ahorramas invites its audience with an innovative proposal, and the best part is that we were able to do it with excellent quality materials and finishes that not only showed a great visual change but also represented a significant optimization in the budgets, which, when scaled to the number of branches, meant that the design, instead of being a cost, has been a great investment for the client.