Design Method

"This new book is, above all, an act of generosity. Gonzalo, a specialist in design and strategy, exposes the forces that operate behind his work, and in that act, his confidence and trust in his method become evident, which does not arise from a creative burst, but from a process consolidated over years of working with top-tier brands, both nationally and internationally." Fernando Zerboni, consultant and business professor at the University of San Andrés. "Design and branding are resources of enormous value for brands and are sometimes seen as intangible and even their effectiveness is underestimated," Gonzalo Berro. The aim of this book is to show and substantiate, with real cases, the true value that design has in the construction of brands. The edition is organized into a first part that outlines step by step the working methodology of Grupo Berro. Then, in a second section, the method is illustrated with recent success cases. It concludes with testimonials from clients and a gallery of various projects. You can get the book by clicking here: http://www.pampublicaciones.com.ar/Tienda/Otros-sellos-editoriales/Metodo-de-diseno Or by writing to us at info@grupoberro.com