Lira Origins

Background Lira is the premium olive oil from Molinos. Grupo Berro was responsible for the redesign of this iconic brand, and as a result of the branding work, the client invited us to define possible profiles for the launch of an innovative line for the brand. The project We generated different strategic territories where the brand could make an impact with the new proposal, and after analyzing with the client, the decision was made to launch two varietal proposals. With that definition, we designed a proposal that will glorify the regions of origin of each type of oil, creating colorful images of their landscapes, and we applied them to a white bottle with an enveloping design that takes advantage of the 4 sides of the container. The result An elegant and innovative design that stands out at the point of sale and positions the Lira brand as a specialist in its category.