Chocoarroz

Chocoarroz is synonymous with rice alfajor and since its inception in 2009, it has led the category with over 70 points of share. The Project Molinos once again entrusted Grupo Berro with the redesign of the packaging line. Seeing the growth and evolution of the market, Chocoarroz returns to its roots where the success of its line came from the quality of its raw materials. The Result In this new era, where brands must operate with the marketing of truth, the new packs feature a design that is close, warm, and genuine, with real photographs that display the alfajores just as they are.