Franuí

Redefining Excellence: The Redesign of Franuí How do you reinvent a brand that is already a resounding success? Franuí, the brilliant creation of Diego Fenoglio, founder of Rapanui, is a snack of fruit and chocolate that not only pleases but also amazes. Its unparalleled ability to provoke the famous ‘wow’ effect in every bite has led this innovative brand to conquer over 30 countries. With a disruptive spirit and a constant passion for improvement, Franuí has decided to take a further step. For this, they relied on the expertise of Grupo Berro for a new redesign. Gonzalo Berro, our creative leader, immersed himself in the heart of Bariloche to live and breathe the Franuí world. For two intense days, together with Leticia and Aldo Fenoglio, he explored every detail of the production process for these delicious snacks, absorbing the essence that makes Franuí a unique experience. The design phase was a creative journey, traversing various conceptual paths for weeks to capture the graphic evolution of the brand. Finally, in collaboration with the client, we opted for a subtle adjustment in the logo, perfecting the typography details and giving the ‘i’ a more organic and personal accent, thus reflecting the warmth and authenticity of Franuí. The packaging, for its part, needed to be as irresistible as the product itself. We decided that the main image on the front of the pack would be a Franuí with melted chocolate, accompanied by a raspberry and another fully covered Franuí, creating an immediate visual temptation. We kept the sides with images of various Franuis, thus ensuring the continuity of visual recognition. Few brands manage to be recognized without seeing the brand, and we did not want to lose that virtue. Today, the new Franuí packs not only have superior brand hierarchy but also elevate the desire to try them. With this redesign, Franuí reaffirms its place in the hearts of consumers, ready to continue surprising and delighting palates around the world.