Dole Juices

Dole, the leading global fruit brand with over 120 years of experience, has always been distinguished by its commitment to producing the highest quality canned fruit juices. At Grupo Berro, we are honored to have been chosen to redesign their traditional juice line. Our goal was to reconnect with the legacy of Dole's original designs, with a current and refreshed creative proposal. In the new design, we aimed to reflect the freshness and authenticity of Dole's products from the exterior of each package, so that consumers can appreciate the quality found inside each pack. To achieve this goal, we worked on the design, and the entire photographic development was also key. Today, the new designs carry the story of Dole's identity with the visual hierarchy that the brand deserves.