Dole Frozen

At Grupo Berro, we are proud to present the redesign of Dole's smoothie line. Our goal was clear: to blend Dole's rich heritage with a fresh, contemporary perspective. For this project, we delved into Dole's history, seeking to recover the DNA of the historical designs that had been lost in previous designs and were so cherished by consumers for generations. Nostalgia became our source of inspiration, and every detail of the new design reflects the authenticity and quality that have always defined Dole. To convey the freshness and naturalness of the new designs, we further immersed ourselves in the essence of the fruits. We captured the beauty of each fruit and smoothie through photographs that reflect their freshness and flavor. We wanted consumers to see what they were about to enjoy: the purity of nature in every sip. This new design is a tribute to Dole's rich history and is a celebration of the freshness and authenticity that make all of the brand's products unique.