Tres hombres vestidos de negocios revelan un gran logo en forma de escudo.

River Plate Athletic Club

Branding & Identity.

Client

River Plate Athletic Club

Service

Branding & Identity.

Year

2022

Founded more than 120 years ago, River Plate is one of the most important clubs in the history of soccer. Its influence exceeds any sporting realm to be present in all corners of culture and society. River has had and continues to have many identity references throughout its history. Its red stripe, its badges, its initials, "El Millonario", its Monumental stadium, its greatness is personified in tattoos, graffiti, newspapers, drawings, shirts, televisions. The DNA of River is everywhere. Its first official emblem dates back to 1931. A "CARP" registered by the Club, which soon moved to official stationery and then to some shirts that appeared sporadically. Later, the development of its first badge. Its initials, once again present, guarded by a robust white banner with a diagonal red stripe. Over the years, there have been many modifications to its emblem. But its essence, always the same. Its greatness, as immaculate as ever. The emblem in white, the red stripe, and the "CARP".

Founded more than 120 years ago, River Plate is one of the most important clubs in the history of soccer. Its influence exceeds any sporting realm to be present in all corners of culture and society. River has had and continues to have many identity references throughout its history. Its red stripe, its badges, its initials, "El Millonario", its Monumental stadium, its greatness is personified in tattoos, graffiti, newspapers, drawings, shirts, televisions. The DNA of River is everywhere. Its first official emblem dates back to 1931. A "CARP" registered by the Club, which soon moved to official stationery and then to some shirts that appeared sporadically. Later, the development of its first badge. Its initials, once again present, guarded by a robust white banner with a diagonal red stripe. Over the years, there have been many modifications to its emblem. But its essence, always the same. Its greatness, as immaculate as ever. The emblem in white, the red stripe, and the "CARP".

Its essence, always the same. Its greatness, just as immaculate. The white shield, the red band, and the "CARP".

For the evolution of the shield, we respected the special tilt of 59.88 degrees of the red band. We made minimal adjustments to the 4 letters that make up the emblem "CARP" and also did a subtle cleaning of the fine lines of the previous shield, to facilitate and improve the reading and visibility of the symbol across all communication platforms.

The objective of the work done was to take the identity DNA of River Plate and work on the next evolution of the brand. We analyzed the history of the Club's identity and, as is the case with century-old brands, we recorded 25 changes in the crest and 15 in the symbol "CARP."

The spirit of the sub-brands arises from the band taking life within any flag and transferred to the typography of the word that distinguishes each sub-brand.

We respect the angle of 59.88º of the band for all designs.

We developed the typography of River, taking as a starting point the typographic assembly of "CARP" within the shield.

Contact us

Do you have an idea, a brand, or a need?
Let's turn it into a success story together.

Buenos Aires

Headquarters

Gonzalo Berro
gberro@grupoberro.com
+54 911 4579 5555
Laura García
lgarcia@grupoberro.com
+54 911 6542 4090
Spain
8 Ventura Rodríguez, Portal 6 1A, Boadilla del Monte 28660, Madrid
+34 679 184165
UNITED STATES
9545 Harding Av. Surfside, Florida, FL 33154
2005-2026 @ Berro Group

Contact us

Do you have an idea, a brand, or a need?
Let's turn it into a success story together.

Buenos Aires

Headquarters

Gonzalo Berro
gberro@grupoberro.com
+54 911 4579 5555
Laura García
lgarcia@grupoberro.com
+54 911 6542 4090
Spain
8 Ventura Rodríguez, Portal 6 1A, Boadilla del Monte 28660, Madrid
+34 679 184165
UNITED STATES
9545 Harding Av. Surfside, Florida, FL 33154
2005-2026 @ Berro Group

Contact us

Do you have an idea, a brand, or a need?
Let's turn it into a success story together.

Buenos Aires

Headquarters

Gonzalo Berro
gberro@grupoberro.com
+54 911 4579 5555
Laura García
lgarcia@grupoberro.com
+54 911 6542 4090
Spain
8 Ventura Rodríguez, Portal 6 1A, Boadilla del Monte 28660, Madrid
+34 679 184165
UNITED STATES
9545 Harding Av. Surfside, Florida, FL 33154
2005-2026 @ Berro Group