
River Plate Athletic Club
Branding & Identity.
Client
River Plate Athletic Club
Service
Branding & Identity.
Year
2022
Its essence, always the same. Its greatness, just as immaculate. The white shield, the red band, and the "CARP".
For the evolution of the shield, we respected the special tilt of 59.88 degrees of the red band. We made minimal adjustments to the 4 letters that make up the emblem "CARP" and also did a subtle cleaning of the fine lines of the previous shield, to facilitate and improve the reading and visibility of the symbol across all communication platforms.




The objective of the work done was to take the identity DNA of River Plate and work on the next evolution of the brand. We analyzed the history of the Club's identity and, as is the case with century-old brands, we recorded 25 changes in the crest and 15 in the symbol "CARP."









The spirit of the sub-brands arises from the band taking life within any flag and transferred to the typography of the word that distinguishes each sub-brand.












We respect the angle of 59.88º of the band for all designs.





We developed the typography of River, taking as a starting point the typographic assembly of "CARP" within the shield.













