Brandy Carlos Light

Background Osborne, a global leader in the brandy category, saw the opportunity to launch a light brandy brand for the Philippines market. In a country where 50% of alcoholic beverage consumption is brandy, it was a clear opportunity to offer a new light brandy proposal to be shared casually among friends. The project The design work was based on the speed of reaction to seize the opportunity. An existing bottle from the company’s portfolio was chosen, and a label with a special brand for that market was developed in less than two months. The result Following the brand architecture of the renowned Carlos 1, the new product was named Carlos Light, and we designed the label with an attractive color palette for the target audience the product was aimed at (young people aged 19 to 35). Today, in the Philippines, the different proposals of the brand are growing at double-digit figures.