Adelgazul

With the experience of the successful development of branding and packaging for Té Supremo, Cambiaso requested Grupo Berro to redesign the Adelgazul brand. Adelgazul offers natural, low-calorie, and fiber-rich foods for people who want to stay fit and feel good. Complete foods, specially developed to meet two objectives: to provide the fuel that the body needs to fully start the day and to offer flavors that meet the expectations of the most discerning palates. Adelgazul cereals come in 5 varieties: sport, granola with fruits, and natural cereal fiber. The cereal bars come in 3 combinations: chocolate flavor with chia and flaxseed, cranberry flavor with goji, and lemon flavor with chia and flaxseed yogurt. Adelgazul foods are cholesterol-free and have a very low sodium content. The challenge The challenge was not easy, as the name carries a negative weight because the word 'adelgazar' (to lose weight) is associated with restriction and diets, far from what today’s consumers seek, which is to care for themselves without sacrificing flavor. The result The redesign work transformed the brand with a new gestural and approachable logo, and we designed the two lines of packaging with proposals that clearly and attractively showcase the quality of the products, which is the great differentiator of the brand. Today, the identity of Adelgazul is renewed with a proposal for healthy, natural, delicious cereals and snacks of high quality.