5050 by Tomi Berro

Many opportunities arise from crises. And this pandemic story is a clear example. Marcos and Tomás Berro are the eldest sons of Gonzalo. Tomi is a chef and was working at a hunting lodge in La Pampa, and Marcos is a Taekwondo instructor teaching about 50 students. When the government declared quarantine in March, both lost their jobs. "When the pandemic hit, I was working as the head chef in a hunting lodge for foreign tourists, and the season was canceled. I decided I had to do something, and the answer was in the kitchen (and in the garage). I had previously worked a season in Mar del Plata in a food truck and had also done private events. Meanwhile, my older brother Marcos had also lost his job, and together we started making burgers in the garage of our parents' house," says Tomás. "During a family lunch, we decided to develop the new venture. At Grupo Berro, remotely, we first developed the name '50.50 Burgers', because Tomás always stated that the bread is as important as the meat," Gonzalo comments. Once the name was defined and registered, we designed the identity, a special packaging for delivery, and stickers for each product. We also designed the website and expanded the brand to aprons, t-shirts, and hats. It was crucial that every element was well thought out and appeared as professional as possible. In parallel, Tomás and Marcos set up a production center and focused on making everything with the highest quality. They developed a meat blend for the burgers and decided to make two types of bread, creating two special combos. At Grupo Berro, we photographed all the products, raw materials, different combos, and many details to generate enough content for communication. We also designed flyers to promote the combos, and they started advertising them on social media. The result has been incredible. Today, 7 months later, they have managed to turn a problem into an opportunity, and the venture continues to grow and establish itself. At Grupo Berro, we are proud to have been part of this challenge.