1888 - 500cc

Saenz Briones Service Branding & Identity. Packaging design. Year 2018 Branding & Packaging In Argentina, the success of the 1888 cider design by Grupo Berro in 2015 is well known. An exemplary case of how design can change a brand's perception in the consumer's mind. 1888 stood out in the category by presenting an elegant bottle and showcasing its cork, which was its major differentiator, as until that moment, the entire category used plastic caps, which not only lowered the perception of quality but also made the opening system very inconvenient. Today, three years later, the cider category has changed, and all brands followed 1888, making a consumption that was exclusively seasonal (end-of-year parties) transition to an annual consumption. In this regard, 1888 proposes a new 500cc bottle presentation. A younger consumption proposal to enjoy at any time with friends.