
Rooster Snacks
Branding & Identity.
Packaging Design.
Client
Río de la Plata Mills
Service
Branding & Identity.
Packaging Design.
Year
2013
Very few thought that rice could be a snack. Molinos, following the global trend towards healthy eating, invited us to rethink the Gallo brand, a leader in the rice category, to take it into a new category. We designed the identity of Gallo Snacks and its line of products, and we succeeded in positioning it as the delicious and healthy snack alternative.
Very few thought that rice could be a snack. Molinos, following the global trend towards healthy eating, invited us to rethink the Gallo brand, a leader in the rice category, to take it into a new category. We designed the identity of Gallo Snacks and its line of products, and we succeeded in positioning it as the delicious and healthy snack alternative.







