Ampersand

Tackling a project from the very beginning is the best way to enhance design work. Osborne, one of the largest beverage companies in Europe, invited us from the first moment to think together about a new launch.

The challenge

In 2013, the star of the spirits world in Europe was gin, or “ginebra,” as it is called in Spain. A category with very high competition featuring many renowned brands and a very varied offering, both in flavors and presentations. Osborne, which distributed an imported brand and saw large sales volumes, decided to create and launch a new brand. To do this, different “territories” were developed, seeking the ideal profile to establish a different, original brand with character.

The opportunity

Having thoroughly analyzed the category and keeping the competition in mind, it was decided to combine the English flavor of gin with Spanish warmth. Could we incorporate two such distinct identities into one package? The chosen brand was Ampersand. And with that duality of the mix of Anglo-Saxon and Latin elements, we designed a “double” bottle that had one profile when viewed from the front and another from the side, creating not only an innovative object but also the idea of a whole, a sum of parts.

The result

The essence of Ampersand is represented by the icon “&,” which synthesizes this fusion between the English flavor and the Spanish production. The packaging is bilingual: it speaks of “English soul & southern heart,” and then clarifies, in English, that it is a distilled product made with hand-peeled oranges. Today, Ampersand ranks among the leading gin brands in the world, distinguished by its elegance and distinction.