Jensen Beer

At Grupo Berro, we are very passionate about our work, and when a client is like us, we always empower each other.

Cristian Jensen met with Gonzalo Berro and told him about his project. His dream was to make a craft beer following the recipe of his Danish grandfather. He wanted to create a beer that would instantly transport anyone who drinks it to Denmark.

At that moment, Cristian had the idea, which he had conceived with his son Tomás. He had all the enthusiasm but nothing else. They had to start from scratch. Define the strategy, create the brand, think about the identity's language, develop the storytelling, design the website, produce a corporate video, and also design the packaging and all collateral elements.

We had to 'make tangible the idea' that Cristian had in his head.

Following Grupo Berro's method, Cristian and Gonzalo shared several discussions that served as a 'brief' to define what the style would be like. Then, together with Andy Anderson, we worked on the brand manifesto. In the studio, we developed different design options, knowing that the identity had to present a credible and hierarchical brand, a branding that exudes a European style and is worthy of the quality of the beer they were going to produce.

Meanwhile, Cristian and a renowned brewmaster crafted, using Danish malts, two types of high-quality beers that revive the recipes of his grandfather 'Sigvard'. On the day of their launch, they were well received by consumers.

Jensen Beer is already in the market. A dream come true. High-quality craft beers made with passion and the best ingredients, adorned with a design that invites consumers to try a Danish style.

Once again, we see that our method, whether for a large project or a personal dream, always helps our clients express through our design what they dreamed of when they approached Grupo Berro. And today we celebrate it loudly, toasting with the shout of 'Skål'.