Ilolay +Protein

A new range that takes Ilolay’s identity into a new category.

After redesigning Ilolay’s identity, we worked with Savencia Argentina again on the launch of Ilolay +Protein: a new range of milk and yogurt products designed to make it easier to add protein throughout the day.

The design challenge was to give the new range an identity of its own while keeping the parent brand recognizable. We kept the Ilolay logo and its flower at the forefront, and created a packaging system that makes the range easy to identify at a glance.

The black color gives +Protein a distinctive look within the Ilolay portfolio. Against this backdrop, color differentiates the flavors and brings together products with different formats and communication needs. The amount of protein per pack takes center stage on every front panel, making the key information easy to find.

The result is a consistent, flexible and recognizable identity that extends Ilolay into a new category.