A box of sweet dessert with a red and gold design set against a dark blue background.

Esnaola

Branding & Identity.
Packaging Design.

Client

Esnaola

Service

Branding & Identity.

Packaging Design.

Year

2024

Esnaola: Rediscovering Tradition

With over 80 years of history, Esnaola is an iconic candy brand that made its mark in Buenos Aires during the 80s. Its unmatched quality, especially in quince paste and sweet potato paste, won over the best gourmet shops in the city, standing out with its iconic 5 kg tin.

Today, alongside Alimentos Dulcor, we are relaunching Esnaola with the same commitment to quality that made it a classic. The new design enhances its essence and sophistication, positioning it once again in the place it deserves.

We have created a renewed visual identity that maintains tradition with a subtle adjustment to the logo, accompanied by a modern and elegant packaging line. This design not only elevates its quality but also ensures an outstanding visual impact at the point of sale, connecting with new generations without losing its legacy.

Esnaola is back, more authentic and relevant than ever.

Esnaola: Rediscovering Tradition

With over 80 years of history, Esnaola is an iconic candy brand that made its mark in Buenos Aires during the 80s. Its unmatched quality, especially in quince paste and sweet potato paste, won over the best gourmet shops in the city, standing out with its iconic 5 kg tin.

Today, alongside Alimentos Dulcor, we are relaunching Esnaola with the same commitment to quality that made it a classic. The new design enhances its essence and sophistication, positioning it once again in the place it deserves.

We have created a renewed visual identity that maintains tradition with a subtle adjustment to the logo, accompanied by a modern and elegant packaging line. This design not only elevates its quality but also ensures an outstanding visual impact at the point of sale, connecting with new generations without losing its legacy.

Esnaola is back, more authentic and relevant than ever.

We have created a renewed visual identity that maintains tradition with a subtle adjustment to the logo, accompanied by a modern and elegant packaging line. This design not only enhances its quality but also ensures outstanding visual impact at the point of sale, connecting with new generations without losing its legacy.

Contact us

Do you have an idea, a brand, or a need?
Let's turn it into a success story together.

Buenos Aires

Headquarters

Gonzalo Berro
gberro@grupoberro.com
+54 911 4579 5555
Laura García
lgarcia@grupoberro.com
+54 911 6542 4090
2005-2026 @ Berro Group

Contact us

Do you have an idea, a brand, or a need?
Let's turn it into a success story together.

Buenos Aires

Headquarters

Gonzalo Berro
gberro@grupoberro.com
+54 911 4579 5555
Laura García
lgarcia@grupoberro.com
+54 911 6542 4090
2005-2026 @ Berro Group

Contact us

Do you have an idea, a brand, or a need?
Let's turn it into a success story together.

Buenos Aires

Headquarters

Gonzalo Berro
gberro@grupoberro.com
+54 911 4579 5555
Laura García
lgarcia@grupoberro.com
+54 911 6542 4090
2005-2026 @ Berro Group