Columbus

"One of the best demonstrations that we are doing things right is the continued trust of our clients over the years," comments Gonzalo Berro.

For more than a decade, CCU Argentina has called upon Grupo Berro for different branding projects for its brands. This time the challenge was to renew the recognized wine brand Colón.

Located in the Tulum Valley - province of San Juan - since 1870, Bodegas Colón is one of the most important references in the wine industry in Argentina.

The goal was to renew the design of the Colón line with new proposals that appeared more elegant and modern, for a wine of greater enological complexity that elevates it within its category, but maintains a virtuous price-quality relationship.

"Despite the difficult context in which we live, the restrictions, the home office modality, at CCU we continue to innovate, presenting new options and value proposals to a wine consumer who is increasingly demanding," comments Vanina de Martino, marketing manager of ciders, wines, and spirits at CCU Argentina.

Under the name 'Colón Selecto,' we developed the new line of three varietals, three bivarietals, and we also worked on the design of a rosé wine and a sweet fresh wine.

The new design is a more innovative and elegant proposal, aimed at captivating lovers of soft and easy-to-drink wines, without compromising on quality.