Chocoarroz

Chocoarroz: leader in a market of millions

In 2018, we assisted Chocoarroz in a comprehensive redesign that strengthened its identity and enhanced its presence on the shelf. Since then, the brand has continued to grow to become a reference within a gigantic market: about 10 million alfajores are consumed daily in Argentina (data published by Forbes Argentina).

Consolidated as pioneers and leaders in the rice alfajor category, we continue to evolve the Chocoarroz universe today with two new offerings that expand its territory of indulgence:

• Super Chocoarroz: double chocolate coating and double dulce de leche filling.

• Chocoarroz Pistachio: white chocolate with pistachio filling, aligned with the trend towards more sophisticated and natural flavors.

Each new package maintains the recognizable identity of the brand and adds visual impact and appeal to continue conquering an increasingly demanding consumer.